Civil rights. Feminism. Gay rights. Environmentalism. Meditation. Yoga. Natural childbirth.

Much of the politics and culture of the 1960s has been absorbed into mainstream America.

Not psychedelic drugs — not yet, anyway.

That will soon change if David Bronner, the CEO of family-owned soap-maker Dr. Bronner’s, has his way.

“Psychedelic medicine is the last and arguably the most powerful gift of the counter-culture that hasn’t been integrated,” says Bronner, who has put millions of dollars of his company’s money behind drug policy reform.

Bronner, 47, a pony-tailed vegan and an enthusiastic user of psychedelic drugs, says his life was transformed by a three-month sojourn in Amsterdam after college. He recently put $1 million of his family-owned company’s money behind a ground-breaking ballot initiative in Oregon.

You can read the rest of the story here on Medium.