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The Business of Sustainability

Shipping: It’s time to rock the boat

March 11th, 2010

Look around you–the furniture in your office or house, the electronics, the clothes you are wearing, mostly likely some of your dinner–chances are these things moved by boat. About 85% of worldwide cargo travels by ship, and so it’s no surprise that shipping is a major contributor to climate change.

According to Richard Branson’s new NGO, which is called the Carbon War Room, the global shipping fleet is the equivalent on the sixth most polluting country in the world:

Annual CO2e emissions currently exceed one billion tons and are projected to grow to 18% of all manmade CO2e emissions by 2050. Yet existing technology presents an opportunity for up to 75% gains in efficiency, with required investments repaid in just a few years.

belugaFixing shipping will take bold ideas — see the ship at left, which is equipped with a kite from a company called SkySails — and it will take simple ones, like slowing ships down a little, adopting the equivalent of a 55 mph limit on the open seas. (See this New York Times story, which is literally about a slow boat to China.) And it will require bringing shipping companies, customers, regulators and others to work together to attack the problem.

Opportunities like these interest the Carbon War Room, which says its focus is to harness the power of business to bring about market-driven solutions to climate change.

“We believe that climate change is the greatest challenge facing humankind,” says Jigar Shah, the CEO of the Carbon War Room. “And we need a war room-like effort to combat it.”

I spoke recently with Jigar at the NGO’s new offices in downtown Washington. Read the rest of this entry »

Amazing gadgets for the poor

March 9th, 2010

Imagine that you live in a poor country, without money for a pair of glasses or access to an optometrist, and you’re not seeing as well as you once did.

This product, a pair of self-adjusting eyeglasses, could change your life.

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Or imagine that you are one of the 1.1 billion people on earth without access to clean, safe drinking water. Your child is in danger of contracting water-borne diseases, which kills 1.8 million a year. What would you give for this portable, water-filtration device, called LifeStraw?

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Maybe you are one of the 1.6 billion people without regular access to electricity. Your children study at night using a kerosene lantern, but the fuel is expensive and dirty. A solar-powered lantern would be a dramatic improvement.

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These breakthrough products, all of them invented in the last 5 o 10 years, are examples of what can be done when technology is designed for the poor. You’ve probably heard about One Laptop Per Child (OLPC), the low-cost connected computer developed by Nicholas Negroponte and the MIT Media Lab, but it’s just one of dozens of high-tech, high-impact products aimed at helping to spur global economic development. The trouble is, even though many of the products are low-cost–the LifeStraw, for example, sells for about $6.50–they aren’t available to many who need them.

That’s where a nonprofit called Kopernik comes in. Kopernik connects innovative technologies, poor communities and people who want to help.

A startup, Kopernik is the brainchild of Ewa Wojkowska and Toshihiro Nakamura, who’d worked for the last decade or so with the World Bank, the UN and local nonprofits in East Timor, Indonesia and Sierra Leone. Ewa, 34, who grew up in Australia, and Toshi, 35, who is from Japan, saw the innovation going on in the private sector, particularly in the U.S., but didn’t see as much fresh thinking among the old-line aid organizations.

“We became bothered by the lack of innovation and new ideas in solving development challenges,” Ewa told me, when we spoke by phone. “It was the same people and the same projects being tried from place to place.”

Ewa Wojkowska

Ewa Wojkowska

Why weren’t products like getting to markets? Two reasons, Ewa and Toshi learned. The first was distribution. Inventors or producers “had connections in one country, and they found it difficult to go beyond that,” Ewa said. The other problem was cost. “Even though they were designed for the poor, the price was too high for the people who needed them,” she said.

The Kopernik platform is designed to connect the tech companies or nonprofits that make the products, groups in the developing world that need them and donors. NGOs in poor countries submit proposals that are vetted by Kopernik, then posted to the website so donors can choose which one to support.

So, for example, can help provide rural Ugandans with computer skills training using low-cost virtual desktop computers from a company called NComputing. Or they can ease the burden of carrying water for women in East Timor by supplying them with a Q-drum, or rollable water container.

If all goes well, Kopernik should be a boon to inventors like Piet Hendrikse, a South African who invented the Q-drum, and Josh Silver, an Oxford professor, atomic physicist and director of the Centre for Vision in the Developing World, who developed the first fluid-filled adjustable eyeglasses. (Here’s a blogpost from Gizmodo explaining how they work.)

The idea of connecting people in rich countries with those in need in the global south comes from Kiva, a microfinance site which has facilitated more than $124 million in small loans since its beginnings in 2005, and Global Giving, which connects donors to causes, countries and NGOs that they care about. (Global Giving was started by World Bank alums Mari Kuraishi and Dennis Whittle, who are acquaintainces of mine; it has given away about $27 million since 2002 and is well worth a look.)

“We’re huge fans of Kiva and Global Giving,” says Kopernik’s Ewa Wojkowska. “We’ve learned a lot from them.”

Kopernik will fund itself by charging donors and technology providers a 5% commission, as explained here. Ewa and Toshi live in New York, and they  expect to have an office in Indonesia as well. The startup is still very new–it launched February 19, the date on which Polish astronomer Nicolaus Copernicus was born in 1473. (My birthday, too, so I couldn’t resist writing about Kopernik!)

“Copernicus changed the way that people see the world around them,” Ewa said. “In our own way, we at Kopernik (Copernicus’ Polish name) want to help change the way people think about development and see the world today.”

Here’s a video, with bouncy music, showing Eva distributing the self-adjusting glasses to a clinic in Manado, Indonesia.

Shareholders say: Tell the truth about fracking

March 7th, 2010

IMG_0697_hydraulic_ranch

No form of energy–not solar, wind, hydropower, obviously not coal or oil–comes without environmental tradeoffs.

One promising new energy source–a vast supplies of natural gas, trapped in shale deep beneath the earth’s surface–is getting renewed scrutiny these days, and for good reason.

While natural gas is often called a “bridge” to a clean energy future, critics are bombing the bridge with a frack attack, says energy policy analyst Kevin Book of Clearview Energy Partners.

Book was referring to the drumbeat of questions being raised by environmentalists, community activists, reporters and  members of Congress about  hydraulic fracturing, or fracking, a process during which water, chemicals and sand are pumped underground at  high pressure to cause tiny fissures in rock and force natural gas to the surface.

In the weeks ahead, new pressures will come from activist shareholders of a dozen energy companies. They’ve filed shareholder resolutions asking the companies to take a hard look at fracking and its risk, and they will raise the issue at annual shareholder meetings. Read the rest of this entry »

Rwanda’s bold power play

March 4th, 2010
Lake Kivu

Lake Kivu

As natural disasters go, the limnic eruption — an explosion of gas from beneath a lake  — of Lake Nyos in Cameroon in 1986 ranks among the most horrifying and bizarre:  About 1,700 people and 3,500 livestock were suffocated when a large cloud of CO2 descended silently on their villages.

Lake Kivu, one of Africa’s great lakes, which lies on the border of Rwanda and the Democratic Republic of the Congo, poses a similar danger because vast amounts of methane gas and CO2 are buried in its depths. At the same time, rural Rwanda desperately needs more electricity–only about 6 percent of the nation’s 9.7 million people are connected to the electricity grid, according to the government.

To Contour Global, a private company that specializes in power-generation projects in the global south, this is a business opportunity. The company has embarked on an ambitious $325 million plan to extract the methane gas from the lake to provide about 100 megawatts of gas-fired electricity to Rwanda.

To put that in context, total generating capacity in Rwanda is now just 69 megawatts — about 10% of the capacity of a single coal-fired power plant in the U.S.

Recently, I spoke will Bill Fox, senior vice president of Contour Global, who is overseeing the Lake Kivu project. The company, he told me, was founded in 2005 by Joe Brandt, a former executive with the global power generation company AES, and funded by Reservoir Capital, a $4 billion investment fund. Contour Global and Reservoir Capital are based in New York.

Fox, who is 62, spent most of his career in the U.S. before joining Contour Global two years ago. Since then, he has managed a hydroelectric project in Brazil and made four trips to Lake Kivu.

“The country, under President Kagame, has a very ambitious goal to increase the electrification rate,” Fox told me. “They’re going about it in a major way, building transmission and generation.”

The technology behind the Lake Kivu project is a bit of a mystery to me but, as Fox explained it, Contour Global will build a gas extraction facility that will be mounted on a big barge. It will then siphon gases to the surface from a depth of about 350 meters.

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Bill Fox

“If you can picture a champagne bottle that’s open, where the bubbles rise to the surface and they drag the liquid with it, that’s what’s happening in the lake,” Fox said.

The barge will process the liquid, separate out methane gas (CH4), which is the principal component of natural gas, and return the CO2 safely to the lake. The gas will then be sent by pipeline to a power plant in lakeside town of Kibuye. Methane emitted from coal mines and landfills is often burned to make electricity.

In fact, as Fox explained, the technology behind the Lake Kivu power plan isn’t that complex. What’s harder is getting the project built in landlocked nation with limited infrastructure. “We’re 1900 kilometers from the closest seaport. The logistics of the job are going to be more challenging than the project itself,” he said.

Then again, getting the job done could literally be a matter of life and death. “In the next 200 years, if nothing is done, the lake could erupt,” Fox said.

Just as crucial are the potential economic benefits. I’ve followed the Rwanda story since visiting the country in 2005 with Rick Warren, the evangelical minister, and seeing first-hand the aftermath of the genocide there. In recent years, U.S. corporations, including Starbucks, Costco and Google, have taken an special interest in the country known as the Land of a Thousand Hills (see Why CEOs Love Rwanda). Rwanda’s business-friendly president, Paul Kagame, even spoke at a Starbucks annual meeting. A can-do spirit animates their efforts, As Rob Glaser, the tech entrepreneur, once told me: “If you make a Rwanda a better place, you haven’t solved all the world’s problems but you have demonstrated that the problems can be solved.”

But there are troubling reports coming out of Rwanda, too. The Kagame administration has repressed Rwandan journalists, advocacy groups and opposition leaders, according to Amnesty International. Just this month, Human Rights Watch said that the regime’s opponents face increasing threats, attacks, and harassment in advance of Rwanda’s August 2010 presidential election. Some of this reflects the lingering effects of the 1994 genocide which killed an estimated 800,000 people in about 100 days.

In that context, the Contour Global project is particularly important because economic growth and democracy often go hand-in-hand.The relationship between economic growth and democracy isn’t simple but there’s considerable evidence that “countries are likely to become democratic if economic growth succeeds in raising their average incomes to high enough levels,” according to this analysis by economist Gary Becker.

And, of course,a growing economy needs access to electricity. Google, for example, has a partnership with Rwanda’s schools and ministries that will have more if Internet access becomes widespread. As I write this blogpost on my laptop in a coffee shop with free wi-fi in Bethesda, Md., it’s easy to forget that one-quarter of the world’s population lacks access to electricity.

Making an on-off switch part of their lives is transformative. That’s why Bill Fox, who has been in the power business for 30 years, is so jazzed about his work.

“This is a great opportunity for us as Contour Global,” Fox said. “Obviously, we’re getting paid but it’s almost like a mission to be benefiting countries like Rwanda.”

Why the “Petro Metro” wants electric cars

March 2nd, 2010

Why on earth would Houston, the city of drill-baby-drill, the fossil-fuel capital of America, the city whose NFL franchise used to be called the Oilers, embrace the electric car? For good reason, it turns out–so says the city’s mayor, the local utility company, Reliant Energy,  its parent company NRG Energy and NRG’s CEO, David Crane.

“Houston’s not a natural market for electric cars,” Crane admitted, when we met the other day. “But electric cars are good for our business in all kinds of ways,” he added. So NRG and Reliant is working with officials Houston, America’s 4th largest city, to persuade Nissan to make Houston one of the leading launch markets for the Nissan Leaf, the all electric vehicle that the Japanese automaker plans to start selling later this year.

Houston's skyline at night

Houston's skyline at night

“We are the Petro Metro, but we are also a car city,” said Houston’s newly-elected mayor, Annise Parker, at an event earlier this month to welcome Nissan to the city. Certainly there’s a sizable market awaiting Nissan in the city. Houston is home to 4.5 million vehicles that travel 86 million miles a day, according to Reuters.

The problem for Houston–and for most other cities that want to welcome electric cars–is that it lacks an infrastructure of charging stations where electric car owners can fill up their cars with, er, electricity. This winter, Nissan took the Leaf on a three-month, 24-city tour designed to spark excitement about the car, a five-passenger car that the company says will travel about 100 miles on a single charge.

But because the Leaf will be produced in limited numbers, at least at first, the tour was also a way for Nissan to solicit partners, mostly cities and utility companies, that will assume the costs of building charging stations that will allow electric car drivers to overcome what is known as “range anxiety”–the feeling that they might run out of electricity without a charging station nearby. Read the rest of this entry »

Why 13,956 heads are better than one

February 28th, 2010

GR_Logo_no_TagAs a small “d” democrat, and as someone who is skeptical about the idea of expertise, I’m a fan of decentralized power.

Decentralized political power, a.k.a. democracy. Decentralized economic power, a.k.a. markets. Decentralized computing power, a.k.a. the Internet. Decentralized media power, a.k.a. blogs. Decentralized power, literally, a.k.a., rooftop solar. You get the idea.

That’s why I’m interested a start-up company called Genius Rocket, headquartered near my home in Bethesda, Md. (”Headquartered” is a stretch: Genius Rocket has just five full-time employees.) But this little company is built on a big idea: That advertising and marketing can be crowdsourced. Which is a fancy way of saying that two or 200 or 2,000 heads are better than one.

In practice, this means that entrepreneurs, startups, small companies, nonprofits and others who can’t afford high-priced Madison Avenue agencies  can let Genius Rocket become their virtual ad agency and outsource their creative work to a global crowd–13,956 minds, at last count.

Customers include nonprofits like Ashoka, which promotes social enterpreneurs,  Riverkeeper, the clean-water advocacy group led by Robert F. Kennedy Jr., and Kopernik, a new and very cool bottom-of-the-pyramid NGO, about which more another day; small companies like Al Fresco All Natural, which commissioned a video for its chicken sausage, and True Lemon;  and big brands like Sony Bravia and PepsiCo.

markwalshRecently, I had lunch with Mark Walsh, the CEO of Genius Rocket. (Small world: I wrote short piece about Vertical Net, Mark’s b-to-b web company, in 1997 for FORTUNE, headlined The Web’s Trashiest Site: SolidWaste.Com!) Mark, who is 55, a lively guy who has had an action-packed business career, working at HBO during the early days of cable, at AOL during the early days of the web, then at Vertical Net where he made a pile of money and more recently as the volunteer Internet guru for John Kerry’s 2004 presidential campaign and the founding CEO of Air America. “I’ve always been a new business junkie,” he told me.

Advertising is in Mark’s DNA. His dad ran an agency in Baltimore and his mother provided the voice for one of the best-known commercial slogans of the 1960s: “More Park Sausages Mom! Please…” Now, by eliminating the costly Read the rest of this entry »

Jagan Nemani: What a waste!

February 26th, 2010

This week’s guest post comes from Jagan Nemani, a MBA from Chicago’s Booth School of Business, a former Deloitte consultant and now the leader of a startup called SpeakEnergy.com that is  focused on improving the energy efficiency of individuals by involving them in online communities. Jagan got my attention at a recent GreenBiz event by showing me a website called www.usefulorwaste.com. (It’s inspired by a sexist dating site called hotornot.com in which visitors could rate photos of women.) Useful or waste is a reminder that, despite all the attention devoted to energy efficiency lately, we have a long way to go to eliminate waste. Look, for example, at the photo below of demo TVs at electronics retailer Best Buy–a company with an otherwise admirable sustainability program. Here’s more from Jagan:

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Over the last few years. awareness about carbon emissions from U.S. buildings has increase. Buildings are by far the biggest greenhouse gas polluters. Americans consumed about 3.7 trillion kilowatt-hours of electricity in 2009, about 72% from buildings. About half came from coal-fired power plants. This accounted for approximately 2.5 billion metric tons of CO2 emission, which is equivalent to the emissions from 400 million cars–many more than the roughly 250 million cars on U.S. roads. Read the rest of this entry »

Two cheers for Wal-Mart’s CO2 pledge

February 25th, 2010

WMT-EDFUntil now, Walmart’s bold sustainability efforts were marred by a glaring omission.

The $405-billion a year retailer has worked hard since 2005 to save energy, reduce waste and sell more sustainable products.

But it resisted pressures to reduce or hold steady its own greenhouse gas emissions. In fact, its carbon emissions have grown, as the middle graphic below shows. (There’s a cleaner version in WMT’s responsibility report, here.) When it comes to global warming, Walmart would appear to be doing more harm now than it was three or five years ago.

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Today, Walmart made its first major commitment to reduce greenhouse gases–although, in typical WMT fashion, rather than set a tough goal that might affect its own growth curve, the company plans to turn up the pressure on its thousands of suppliers to reduce their emissions. Read the rest of this entry »

Biotech crops: growing like weeds

February 25th, 2010

Corntassel_7095The people who are designing, marketing and selling biotech crops must be doing something right.

Despite fierce opposition to so-called Frankenfoods in Europe, which in turn has discouraged farmers in Africa from planting genetically-modified seeds, biotech acreage under cultivation around the world grew to 134 million hectares last year, up 7% over 2008.

Roughly 14 million farmers planted biotech crops, up from about 13.3 million a year ago, and nearly 90% were small, resource-poor farmers from developing countries, according to a pro-biotech nonprofit group called the International Service for the Acquisition of Agro-Biotech Applications or ISAAA.

Growth is especially robust in poor countries, as the chart below shows.

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What this says is that farmers, when given a choice between biotech and conventional crops, are opting for biotech. And after listening to a presentation the other day from Clive James, the chairman and founder of ISAAA, it’s clear to me that the growth is going to continue.

In a landmark decision last fall, China issued biosafety certificates for biotech insect-resistant rice and phytase corn. Phytase is an additive, widely used in animal feed, that increases phosphorus absorption and helps animals grow faster. Origin Agritech (NASDAQ: SEED), a Beijing-based company that developed the phytase corn, says it will save farmers money and reduce phosphate pollution caused by animal waste and excessive fertiliser use. While commercial use of these biotech crops is several years away, these three facts–rice is the world’s most important food crop, corn is the most important feed crop and China is the biggest market–leave little doubt biotech crop acreage will continue to grow.

Few topics in the world of business and sustainability are more controversial than biotech foods. I’m reluctant to wade into the debate for a couple of reasons. First, I’m not an expert on farming nor on the human health issues raised by biotech’s critics. Second, I’m conducting a series of interviews about sustainable agriculture for Monsanto’s website, Produce More Conserve More, for which I’m being paid. I agreed to do so only after talking about biotech with people I respect–among them, Jason Clay of the World Wildlife Fund, Glenn Prickett of The Nature Conservancy and Stewart Brand–all of whom say that they think biotech foods are essential if we are going to feed the world’s growing population while limiting the environmental footprint of farming. In his book, Whole Earth Discipline, Stewart wrote:

I daresay the environmental movement has done more harm with its opposition to genetic engineering than with any other thing we’ve been wrong about. We’ve starved people, hindered science, hurt the natural environment and denied our own practitioners a crucial tool.

Strong words, no? In response, GM Watch, an anti-biotech website, called Stewart an “ageing hippie technophile” who “has never been short on hubris.” That’s name-calling, not argument. Others whose work I respect, including Andrew Kimbrell and Bill Freese of the Center for Food Safety, argue that genetically-engineered foods should not be commercialized until “they have been thoroughly tested and found safe for human health and the environment.” Of course, it’s not easy to prove that something is safe. The Center for Food Safety also wants foods containing biotech ingredients to be labeled. Still another critic of biotech who has my ear is my  daughter Sarah, who funds grassroots organizations in Africa as a senior program officer for the American Jewish World Service. Maybe I’ll invite her to do a guest post.

This posting isn’t about the controversy. It’s about what’s happening on the ground, literally. Farmers are voting for biotech, and they are doing so with their livelihoods at stake. This suggests that, at the very least, biotech crops deliver meaningful benefits to farmers–they enable them to save money, or work less, or improve their productivity.

The U.S. remains by far the No. 1 producer of biotech crops, followed by Brazil and Argentina, with every other country lagging well behind. (The top 15 countries are listed below. Yes, I know the chart is hard to read but you can also find the list in this press release.) China was one of 16 developing countries that grew biotech crops in 2009, according to ISAAA, and nearly half the biotech acreage is in the developing world.

“This puts to rest the idea that biotech crops can only benefits larger farms in developed countries,” James said during a conference call with reporters.

South Africa and Burkina Faso, where cotton is a major export, led African countries in adoption of biotech. Burkina Fason’s biotech cotton now accounts for 29% of the country’s cotton-growing land. Of course, there’s less controversy surrounding biotech cotton since it is a fiber and not a food crop. Japan, meanwhile, is growing biotech roses and carnations. Who knew?

Now, without knowing the context in which farmers are turning to biotech, it would be a mistake to read too much into this data. Individual farmers are influenced by government policy, the inducements of NGOs (like the pro-biotech Gates Foundation) and the information they have (or don’t have) available.

I’m looking forward to learning more about biotech agriculture.  It’s possible that we may regret this global-scale experiment that we embarked upon less than 15 years ago. But the market seems to be telling us that biotech crops are a good idea. Then again, we’ve all learned lately that markets are not infallible.

Figure 4a in COLOR

Quiznos: Green enough?

February 23rd, 2010

People sometimes say we need to save the planet for our kids. I sometimes think our kids are going to save us.

If you doubt it, ask Rick Schaden. Schaden is CEO of Quiznos, the fast-food chain best known for its toasted subs, and the father of five children, aged three to 19. Today, Quiznos is rolling out new packaging (”Eat Toasty, Be Green”) made from renewable or recycled content that will reduce the chain’s environmental footprint. When we spoke by phone yesterday, I asked what led him to make the changes.

“Believe it or not, I was home watching a movie called Wall-E with my kids,” Schaden said. “You think about LEED-certified buildings and hybrid electric cars and all these really high-tech things, and then you watch Wall-E and the world is buried in trash.” The Disney-Pixar animated movie is the story of a robot named Wall-E, who is designed to clean up a Earth that has been overwhelmed by garbage.

Quiznos green packaging

Quiznos green packaging

His kids had always pushed Schaden to be more green at home. “My kids make sure everything is sorted and separated. If anyone in my house would dare to put a plastic bottle in the trash, my 14-year-old would give him a smack,” he said. “It’s the culture of the new generation. It tells you that’s where consumers are heading.”

So, he figured, why not see what could be done at Quiznos, where he is a large shareholder, and where he returned as CEO, after some time away, just about a year ago. Read the rest of this entry »